The National Milk Mustache "got milk?" Campaign of Got Milk.

Got milk — and got controversy
By Nanci Hellmich, USA TODAY
Will drinking milk help you lose weight? Milk-mustache ads featuring celebrities such as actresses Elizabeth Hurley and Bebe Neuwirth or TV advice-meister Dr. Phil McGraw either promise or strongly suggest that it does.
For example, a recent "Got Milk?" ad featuring singer Sheryl Crow reads: "Studies suggest that the nutrients in milk can play an important role in weight loss. So if you're trying to lose weight or maintain a healthy weight, try drinking 24 ounces of low-fat or fat-free milk every 24 hours as part of your reduced-calorie diet."
But studies on dairy's role in weight loss have shown mixed results. And a new entry in the mix is an epidemiological study released Wednesday that says dairy consumption doesn't have an effect on long-term weight loss for men.
Scientists analyzed the data on weight change in about 20,000 men over a 12-year period. The men are participants in the Health Professionals Follow-up Study, an ongoing survey of data on men's health conducted by the Harvard School of Public Health.
The men reported how much they weighed and what they had been eating. Almost half of them were overweight or obese. They followed their usual diets and were divided into categories based on their dairy intake.
Overall, men who increased their intake of low-fat dairy foods the most over 12 years did not lose more weight than those who decreased their intake of those foods the most, according to the findings in the March issue of The American Journal of Clinical Nutrition.
"The hypothesis that has been floating around is that increasing dairy can promote weight loss, and in this study, I did not find that," says Swapnil Rajpathak, assistant professor in the Department of Epidemiology and Population Health at the Albert Einstein College of Medicine in New York.
Milk Processors Education Program
Multiple Grammy nominee Sheryl Crow poses for a "got milk?" advertisement.
Much of the research supporting dairy's role in weight loss was done by Michael Zemel, director of the Nutrition Institute at the University of Tennessee in Knoxville.
In three small studies (about 30 people in each), Zemel found that dieters on reduced-calorie diets who had three daily servings of low-fat dairy products lost more weight and body fat than those who consumed one serving or less.
"What we have shown is that increasing dairy intake within the context of a reduced-calorie diet significantly increases the amount of weight you lose and the amount of fat you lose," says Zemel, whose studies were financed by the dairy industry and General Mills, which makes Yoplait products.
He has patented the claim that calcium or dairy products can prevent or treat obesity. The university owns the patent and has licensed it to Dairy Management Inc.
Zemel is continuing to study the potential fat-burning effects of dairy foods because he believes "calcium alone helps you burn more fat, but dairy has multiple other compounds that work with the calcium to amplify the effect."
Still, other researchers are skeptical of the dairy claims. Another study of 54 overweight people, conducted by Jean Harvey-Berino, chairman of the department of nutrition and food sciences at the University of Vermont, found that consuming dairy didn't boost weight loss for heavy people who cut calories.
Dieters consumed 1,200 to 2,100 calories a day, depending on their weight. After six months, the dieters had lost an average of 20 to 22 pounds. There was no significant difference between the high-dairy and low-dairy groups, says Harvey-Berino, whose study also was financed by the dairy industry.
Greg Miller, executive vice president of nutrition science for the National Dairy Council, says the study of male health professionals may not have shown results because participants weren't on calorie-restricted diets. "You are more likely to see the impact of dairy enhancing weight loss in people who are overweight or obese.
"Dairy isn't a magic eraser for calories," he says, but there seems to be an advantage in going from an inadequate intake of one serving a day to an adequate intake of three servings a day.
Americans consume an average 1? servings of dairy a day, he says, which is far less than the three cups of milk or the equivalent recommended by the government's dietary guidelines for someone on a 2,000-calorie diet.
The Physicians Committee for Responsible Medicine, a non-profit and pro-vegetarian diet group based in Washington, D.C., has petitioned the Federal Trade Commission to stop the dairy-promoting weight-loss ads.
Says nutritionist Amy Lanou, a consultant for group, "My problem with this whole area of research is that it has been promoted before the information is really solid."

The National Milk Mustache "got milk?" Campaign is jointly funded by America's milk processors and dairy farmers: The Milk Processor Education Program (MilkPEP) in Washington, D.C., and Dairy Management Inc., Chicago. The goal of the multi-faceted campaign is to educate consumers on the benefits of milk and to raise milk consumption. To find out more, use the links below:
Click here to visit www.whymilk.com if you're a consumer looking for the latest news about milk mustache celebrity ads, contests and events, games, recipes and free milk stuff.
Milk processors should click here to visit www.milkpep.org for all the MilkPEP program materials, including breaking research and business plans for growth in the milk industry. This website offers thorough information on:
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The latest MilkPEP news and press releases milk of magnesia, organic milk, milk allergy, nuetral milk hotel, milk bottle, fat milk shake, soy milk maker, goat milk soap, neutral milk, milk carton, milk snake, milk and honey, the face on the milk carton, milk chocolate, milk junkie, milk money, silk soy milk, coconut milk, pigeon milk, harvey milk, milk frother, milk junkies, breast milk storage, milk man, milk sugar, baby milk, muscle milk review, milk steamer, rice milk, milk jug, evaporated milk, got milk ads, dead milk man, gallon of milk, milk jug skeleton, milk crate, milk squirting, milk delivery, cytosport muscle milk, condensed milk, milk paint, chocolate milk maid, medication medication milk milk mother mother, milk can, black milk, ichigo milk, milk powder.
Current MilkPEP programs, including public relations, advertising, promotions, trade shows and more

I have never milked a cow, but I saw plenty of milking demonstrations as a child at the San Luis Obispo County Fair, held every August near my hometown. Inside the cool, dim dairy barn where I frequently escaped the searing valley heat, earnest 4-H Club members deftly tweaked teats, filling up buckets with fresh milk. The day I watched a friend demonstrate my first breast pump, I realized there wasn't much difference between those adroit 4-Hers and a big blue Lactina. Except for the number of teats.

Are you a muncher, a dunker, a nibbler? A chomper, a splitter, or a frosting licker? Inspired by the overwhelming popularity of the Got Milk?® campaign, this book is the perfect companion to a tall, cold glass of milk. Studded with 34 lip-smacking color photographs, Got Milk?® The Cookie Book boasts more than 50 unturndownable cookie recipes. Perfect for all ages, this easy-to-follow book has something for everyone. Chocolate Quakes will delight the whole family. And when they ask for more—lots more—serve up a sweet and satisfying batch of Choco Lots. Throw an afternoon tea party and impress guests with Gilded Dark Stars and dainty Lace Cookies. For little ones who want to try their hands at baking, it's child's play with a whole chapter devoted to chocolate chip cookies every way you like them, from thick and chewy to crisp and crunchy. Plus, there are lots of tips and tricks for baking great cookies every time. Got Milk?® The Cookie Book—because you never outgrow cookies and milk.

 

 

 

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